Blog · AI search
AI Search Optimization
People increasingly ask ChatGPT and Google AI Overviews instead of typing keywords. Answer engine optimization (AEO/GEO) is how your brand stays part of the answer.
We asked 4 AI engines the same 39 questions. They agree on just 2% of brands.
The first Adria AI Visibility Index in numbers: 76% of brands are visible in a single engine, categories have no owner, and the proof you publish yourself goes straight into AI answers. Four lessons for your brand.
Dario DrmačRead the article 
What GEO is and how it differs from SEO
GEO is shaping content for AI search engines. We separate GEO, SEO, AEO and LLMO, look at the data, and mark what the work really is.
Dario DrmačRead the article 
The GEO Checklist: 15 Conditions a Page Must Meet to Get Cited by AI
AI engines don't cite pretty pages, they cite verifiable ones. The 15 conditions our GEO Audit checks: sourced stats, schema, SSR, freshness, with measured effects up to 40%.
Marko HrnjakRead the article 
How ChatGPT, Perplexity and Google AI Overviews Choose Who to Cite
ChatGPT cites pages ranking 21+ in 90% of cases. AI Overviews halved its top-10 reliance in eight months. What 680M citations reveal, plus a Croatian-market test.
Dario DrmačRead the article 
Schema Markup for AI Search: What Actually Moves the Needle
Pages AI cites are almost 3 times more likely to carry JSON-LD (Ahrefs, 2026). Which schema types carry the signal, ready-made recipes to copy, and what to skip.
Dario DrmačRead the article Let's start with your goals.
Tell us what you want to achieve, and together we'll find the best path to results.
Get in touch