Insights
Insights that drive growth.
Articles, guides, research and news from across Risely. We share what we know, what we’re learning and what’s changing across digital marketing, data & analytics, search, AI, technology and beyond.
We asked 4 AI engines the same 39 questions. They agree on just 2% of brands.
The first Adria AI Visibility Index in numbers: 76% of brands are visible in a single engine, categories have no owner, and the proof you publish yourself goes straight into AI answers. Four lessons for your brand.
Dario DrmačRead the article 
ChatGPT Ads arrive in Croatia: what to prepare before your first campaigns
ChatGPT Ads are appearing in Croatia and across Europe. See how access works and what Croatian advertisers should prepare before their first campaigns.
Marko BatinićRead the article 
What GEO is and how it differs from SEO
GEO is shaping content for AI search engines. We separate GEO, SEO, AEO and LLMO, look at the data, and mark what the work really is.
Dario DrmačRead the article 
Google Performance Max: how it works and when it works against you
PMax runs ads across eight Google networks from one budget. It works with enough conversions and clean signals, and against you when it quietly eats brand search.
Marko BatinićRead the article 
Performance Marketing KPIs Every CMO Should Track in 2026
Performance marketing has never been more measurable, but more data doesn't necessarily lead to better decisions. ROAS, CTR, and CPC still matter, but CMOs in 2026 need to look at the bigger picture – from MER, CAC, and LTV to lead quality, omnichannel performance, and brand visibility in AI search. Here are the KPIs that connect marketing with what ultimately matters most: real business results..
Roberto ŠkopacRead the article 
SEO in 2026: What Changed When Google Added AI Mode
AI Mode has been in Croatian since October 2025. Zero-click is reality, and a top-10 rank no longer guarantees an AI-answer citation. Numbers and sources.
Marko HrnjakRead the article 
The GEO Checklist: 15 Conditions a Page Must Meet to Get Cited by AI
AI engines don't cite pretty pages, they cite verifiable ones. The 15 conditions our GEO Audit checks: sourced stats, schema, SSR, freshness, with measured effects up to 40%.
Marko HrnjakRead the article 
How ChatGPT, Perplexity and Google AI Overviews Choose Who to Cite
ChatGPT cites pages ranking 21+ in 90% of cases. AI Overviews halved its top-10 reliance in eight months. What 680M citations reveal, plus a Croatian-market test.
Dario DrmačRead the article 
Schema Markup for AI Search: What Actually Moves the Needle
Pages AI cites are almost 3 times more likely to carry JSON-LD (Ahrefs, 2026). Which schema types carry the signal, ready-made recipes to copy, and what to skip.
Dario DrmačRead the article 
Google Shopping Ads are coming to Croatia: what it means for ecommerce
Google Shopping Ads are finally coming to Croatia. What they mean for online stores, why the product feed is critical and how to prepare before launch.
Roberto ŠkopacRead the article 
Risely Named 2026 Google Premier Partner
Risely has been recognised as a 2026 Google Premier Partner, placing the agency among the top 3% of Google Partners in the market.
Roberto ŠkopacRead the article We share what we learn, from real projects, ongoing research and the work we do every day.
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