Services

AI & digital training

A team that understands AI makes better calls than a team afraid of it. Workshops and training are led by Marko Hrnjak, Google Certified Trainer, built from real campaign practice, not textbooks.

Services

When we can help

The team uses AI tools ad hoc, no rules, no safety, no measurable impact
Leadership wants an AI plan and no one internal can say what's realistic
Marketing doesn't understand why competitors suddenly show up in AI answers
You inherited a digital team and need to bring them to a common standard quickly

Complex concepts, plain language.

Your team already uses ChatGPT. The question is whether they use it with rules or ad hoc. The curriculum covers what's changing the work right now: AI tools in marketing, ChatGPT and Copilot in daily workflows, AI advertising (Performance Max, Advantage+), the basics of GEO optimization, and the digital fundamentals none of it stands on without.

All from real practice. Marko runs campaigns for enterprise brands and builds GEO Audit, a tool Croatian companies use to check whether they show up in AI answers. What he teaches is what he does.

How we can help

AI workshops & trainings

One-day and multi-day sessions on specific topics: ChatGPT and Copilot in daily workflows, AI tools in marketing, AI advertising with brand-safety rules, an intro to GEO optimization for marketing teams.

Custom programs

Before proposing a program we talk about what the team does today, where they get stuck, and what they should know six months from now. The program is built around that, not a generic agenda.

Practical materials

Every participant leaves with materials they'll use after the session: prompt templates, checklists, examples from your real campaigns where it makes sense.

Post-training support

Training doesn't end at the last slide. A channel stays open for questions that come up once the team starts applying what they learned, the real questions only show up in practice.

Numbers behind the promise

18+Years of digital experience

120+Markets where we've delivered results

47M€Ad spend invested in growth

How our process works

1. Assessment

We talk with the team and the lead. What's expected of them, what they know today, what's blocking them. Without this, training becomes a lecture.

2. Program design

We build the agenda with a concrete outcome per session. AI topics always include hands-on work on your real examples, otherwise nothing sticks.

3. Delivery

Workshops live or online. Fewer slides, more hands-on. Participants leave with something they built, not something they heard.

4. Follow-up

Two to four weeks after training we do a short call, what's being applied, where it's stuck, what needs reinforcement. Without it, learning fades in a month.

FAQ

Frequently asked questions

Who runs the training?

Marko Hrnjak, Google Certified Trainer and AI & tech expert. Alongside training he works on Risely campaigns and built GEO Audit, a tool Croatian companies use to check their visibility in AI answers.

Do you train on our real campaigns and tools?

Yes. If you'd like, we prepare examples from your Google Ads and Meta accounts, with your products and your market. Without that, training stays general, with it, the team knows exactly where to apply it.

What formats do you deliver in?

Live (at your office or ours) and online. For larger teams we mix, plenary sessions live, group work online. Format follows the team, not our agenda.

Who is the training for?

Marketing teams, sales, communications, and leadership that needs to make AI decisions without a technical background. Not for engineering teams, we point developers to other sources.

Case studies

Work that proves it.

Let's start with your goals.

Tell us what you want to achieve, and together we'll find the best path to results.

Get in touch