SEO STRATEGY & OPTIMISATION
2,158% organic growth for Grazia.hr, a fashion & lifestyle magazine
Long-term work on SEO optimization and content strategy development brought Grazia.hr many happy users – organically.
Fashion magazine in need of data clarity
Grazia is one of the most prominent European fashion and beauty magazines. For their digital edition grazia.hr, we created a fresh approach to content and SEO optimisation. That way, we helped the redaction to make informed decisions and users to find and engage with their content.
Our strategic approach resulted in significant growth in key metrics
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Organic growth was the focus no.1
The primary objective was clear: significantly increase organic traffic to Grazia.hr. We aimed to put Grazia on the radar as a great destination for fashion and lifestyle without the ad spend
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Building a long-term loyal audience demands effort
The crowded fashion and lifestyle media sector posed a significant challenge. Grazia.hr first needed to attract new visitors, then engage them deeply enough to keep them coming back. We repeated and improved the recipe systematically over time through sustainable marketing strategies. All recommendations needed to be in line with both the reader's interests and overall brand vision.
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The three-step solution
We took a comprehensive approach to address Grazia's needs:
SEO Audit and Optimization
Conducted a thorough SEO audit to enhance site visibility and improve search engine rankings through technical SEO and metadata improvements.
Content Strategy Development
Developed a detailed content strategy to guide the production of high-quality, engaging content. We focused on both trending and evergreen topics to ensure content relevancy and diversity.
Monthly SEO Support
Provided ongoing SEO support, offering guidance on content creation and general SEO practices. This allowed Grazia to concentrate on creating compelling content.
From the campaign
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The result? Two years of remarkable growth
The implementation of tailored SEO and content strategies led to outstanding organic growth:
Organic Traffic Surge, A dramatic increase in site visitors, with organic monthly users growing by over 1700%
Enhanced User Engagement, Strategic content initiatives resulted in higher user engagement, significantly improving session duration and Engagement rate.
Improved Search Rankings, Continuous optimisation helped Grazia.hr achieve higher rankings for key search terms, increasing visibility and driving more traffic.
Domain Rating Increase, A significant rise in domain rating from 38 to 47 according to Ahrefs.
Boosted Brand Awareness, The campaign increased brand awareness, as evidenced by increased search volume for the Grazia brand and enhanced social media engagement.
“I am pleased to say that our cooperation with Risely resulted in dealing with huge milestone in development of our website.”
The team did great job in assessing our needs, identifying major issues, resolving the obstacles as well as offering variety of solutions which they consequently implemented. The team itself presented great deal of knowledge, skills and not less important, social intelligence. Working with Risely team resulted in tangible evolution of our online business, and in the end offered measurable results.
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