Generative Engine Optimization (GEO)

Generative Engine Optimization is the process of improving how a brand, product or service appears in AI generated answers. It helps ChatGPT, Google AI Overviews, Claude, Gemini, Copilot and Perplexity understand, mention, recommend and cite your brand when responding to relevant questions.

SEO focuses primarily on visibility in traditional search engine results, while GEO focuses on visibility within AI generated answers. The two disciplines share many foundations, including technically accessible websites, relevant content, clear brand signals, topical authority and trusted external sources. A coordinated SEO and GEO strategy helps your brand become visible wherever your customers search.

No agency can guarantee a specific mention, recommendation or citation. AI generated answers are controlled by the platforms and may vary depending on the model, query, location, context and time. What we can do is systematically improve the signals that help these platforms understand your brand, recognise its relevance and find credible information they can use.

We analyse and optimise visibility across ChatGPT, Google AI Overviews, Claude, Gemini, Microsoft Copilot and Perplexity. The exact platform mix depends on your market, audience and how your customers research products, services and providers.

We measure brand presence, mentions, citations, competitor visibility, source influence and visibility across priority platforms and queries. A brand can be clearly visible without its website receiving a direct citation. That is why we evaluate the complete answer ecosystem rather than relying on citation rates alone.

The Risely GEO Audit Tool is our proprietary solution for measuring and comparing brand visibility across leading AI platforms. It helps us test relevant questions at scale, establish your current share of AI answers, identify visible competitors and uncover the sources influencing how your brand and category are represented.

Not necessarily, but strong SEO foundations usually support GEO performance. AI platforms often rely on many of the same relevance, trust and authority signals used by traditional search engines. If those foundations are weak, we identify the SEO improvements that should be included in the wider strategy.

The timeline depends on your current authority, technical foundations, content quality, competitive landscape and the platforms being measured. Some changes may become visible relatively quickly, while building consistent visibility across a broader range of questions usually requires continuous work. We establish an initial benchmark so every change can be evaluated against a clear starting point.

GEO is especially valuable for businesses whose customers use search and AI platforms to research problems, compare solutions, evaluate providers or make purchasing decisions. It is particularly relevant in competitive categories where AI generated answers influence which brands customers discover, consider and trust.

Yes. ChatGPT, Gemini and other leading AI platforms can understand and answer questions in Croatian. However, AI visibility needs to be measured using real Croatian queries because the brands, sources and recommendations included in an answer can change depending on the language and local context. Croatian has a smaller digital content ecosystem than English. In many categories, this can mean fewer strong, locally relevant sources for AI platforms to draw from. This does not guarantee a mention or citation, but it creates a valuable opportunity for brands that invest early in useful Croatian content, consistent brand signals and credible local authority. The Risely GEO Audit Tool is designed to test Croatian queries systematically across relevant AI platforms. It shows whether your brand appears, which competitors are mentioned, which sources shape the answers and where the strongest opportunities lie.