Services
Digital & AI Education
Better digital results start with better knowledge. Digital marketing and AI are changing too quickly to learn from theory alone. We help marketing and business teams build practical skills they can apply immediately — through training led by specialists who use these tools, platforms and strategies every day.
Services
When we can help
- Your team uses AI and digital tools, but knowledge varies significantly between people.
- You want to improve your team's capabilities in Google Ads, Meta Ads, analytics, SEO, GEO or AI.
- AI tools are already being used across the organisation, but without clear processes or best practices.
- Platforms and technologies are changing faster than your team can keep up.
- You are building or expanding a digital team and need to establish a consistent level of knowledge.
- You want your team to understand not only how platforms work, but how they contribute to business results.
Complex topics. Practical knowledge.
Knowing where to click is not the same as knowing what to do.
Our education programmes are built around the challenges digital and marketing teams face in real work, from running campaigns and analysing data to improving search visibility and integrating AI into everyday workflows.
Training is delivered by Risely specialists who work with these platforms, technologies and strategies every day across real client projects and markets.
That means less theory, fewer generic slides and more practical knowledge your team can actually use.
How we can help
Introduction to Digital Marketing
Understand how the different parts of digital marketing work together. From strategy, websites and content to advertising, search, analytics and AI, this training provides a practical overview of the digital ecosystem and the role each area plays in achieving business goals.
AI Training
Understand what AI can actually do today, where it creates the most value and how to integrate it into everyday work. The training covers key AI tools and models, practical applications in business and marketing, prompting, research, analysis, content, automation, security and responsible AI use.
ChatGPT Training
Learn to use ChatGPT as a tool for everyday work, not just as a chatbot. From better prompting and research to analysis, working with documents and data, content creation and building more effective workflows, everything is focused on practical business applications.
Claude Training
Learn how to use Claude for research, analysis, working with documents, content and more complex tasks. The focus is on practical applications, more effective workflows and understanding when Claude may be the better tool for a specific task.
Google Ads Training
Build stronger knowledge across Google Ads strategy, campaign structure, measurement and optimisation, including Search, Performance Max and the growing role of AI in campaign management.
Meta Ads Training
Understand how to build, measure and optimise Meta campaigns in an increasingly automated advertising environment, from account structure and audiences to creative strategy, Advantage+ and performance analysis.
Analytics & Measurement Training
Turn data into something your team can actually use. Training can cover GA4, Google Tag Manager, measurement strategy, attribution, reporting and the foundations of reliable marketing analytics.
Search: SEO & GEO Training
Understand how search is changing across Google and AI platforms. We cover SEO fundamentals, content and technical optimisation, GEO, AI visibility and how brands can become more discoverable across both traditional and generative search.
Custom Digital & AI Training
Need something more specific? We build programmes around your team, current knowledge, business goals and technology stack, combining topics across digital marketing, AI, advertising, search, analytics and strategy.
Numbers behind the promise
How our process works
Assessment
We start with your team, not our slides. We look at what people already know, the platforms they use, where they struggle and what you want them to be able to do better.
Programme design
We define the topics, level and format around your objectives. When relevant, we use your own campaigns, accounts, data and business challenges as part of the programme.
Training
Online or in person, from focused workshops to multi-session programmes. Less passive listening, more examples, discussion and hands-on work.
Application
The goal is not to remember the presentation. It is to apply what was learned. Where appropriate, we follow up after the training to discuss implementation, answer questions and identify areas that need additional work.
FAQ
Frequently asked questions
Who are the training programmes for?
Our programmes are primarily designed for marketing teams, digital specialists, managers and business teams that want to strengthen their digital and AI capabilities. We adapt the level and content to the participants.
What topics do you cover?
Depending on your needs, programmes can cover AI, ChatGPT and Claude, Google Ads, Meta Ads, GA4, Google Tag Manager, analytics and measurement, SEO, GEO and AI visibility, digital strategy and other areas of digital marketing.
Can you tailor the training to our company?
Yes. In fact, that's usually the preferred approach. We first understand your team's current knowledge, goals and challenges and then design the programme around them.
Can you use our actual campaigns, accounts or data?
Yes, whenever it makes sense and access allows it. Working with real examples usually makes the training significantly more useful.
Do you offer both beginner and advanced training?
Yes. Programmes can range from introductory sessions for broader business teams to advanced workshops for experienced digital marketing specialists.
Do you offer training online or in person?
Both, although we prefer in-person training whenever possible. It creates more interaction, makes hands-on work easier and gives us more room to adapt the session to the questions and challenges that come up along the way. Online training is also available when it works better for the team.
Do participants receive materials after the training?
Yes. Depending on the programme, participants receive supporting materials such as presentations, frameworks, checklists, templates and practical resources they can continue using.
Do you provide support after the training?
Where appropriate, yes. For larger or customised programmes, we can include a follow-up session to discuss implementation and answer questions that emerge once the team starts applying what they learned.
Case studies
Work that proves it.
Jewellery brand Argentum achieves 4.5x Top of Mind and high Ad Recall on Meta
Innovative approach to audience targeting and ad delivery set Argentum apart from the crowded market.
Read the case study
2,158% organic growth for Grazia.hr, a fashion & lifestyle magazine
Long-term work on SEO optimization and content strategy development brought Grazia.hr many happy users – organically.
Read the case study
130% More Qualified Leads for Syskit Point, a Microsoft 365 Solution
Google Ads account reconstruction and data-driven optimization delivered outstanding results
Read the case studyLet's start with your goals.
Tell us what you want to achieve, and together we'll find the best path to results.
Get in touch