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Paid Advertising
Performance Max, Meta Advantage+ and AI automation, where paid ads genuinely lift results, and where they quietly eat budget.
ChatGPT Ads arrive in Croatia: what to prepare before your first campaigns
OpenAI is expanding ChatGPT Ads to 31 European markets, and Croatia is on the official list. How the ads work, what early results show, and how to prepare GEO, tracking and campaigns.
Marko BatinićRead the article 
Google Performance Max: how it works and when it works against you
PMax runs ads across eight Google networks from one budget. It works with enough conversions and clean signals, and against you when it quietly eats brand search.
Marko BatinićRead the article 
Google Shopping Ads are coming to Croatia: what it means for ecommerce
Google Shopping Ads are finally coming to Croatia. What they mean for online stores, why the product feed is critical and how to prepare before launch.
Roberto ŠkopacRead the article Let's start with your goals.
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