Build campaigns that perform and deliver results
Key responsibilities include:
- Strategically plan, execute and optimize performance marketing campaigns across search, social and emerging advertising channels, adapting the channel mix to each client’s audience, objectives and budget.
- Analyze campaign data and identify growth opportunities to improve ROI and conversions.
- Collaborate with SEO, content and analytics teams to keep campaigns aligned with broader marketing goals.
- Manage client budgets efficiently, ensure optimal allocation and deliver comprehensive reports on performance metrics.
- Stay up to date with the latest trends and best practices in performance marketing and adapt strategies accordingly.
The ideal candidate is a data-driven professional with a passion for performance marketing and a proven track record in optimizing campaigns for measurable results. Analytical thinking, proactivity and a strong desire to stay ahead of industry trends are key qualities, along with the ability to collaborate effectively within a dynamic team.
Who we are looking for
We’re looking for a proactive Performance Marketing Specialist with a strong understanding of digital advertising platforms and campaign optimization. Success in this role requires the ability to independently develop and execute strategies that deliver tangible results for clients. A data-driven mindset, combined with a passion for achieving measurable outcomes, is crucial. Adaptability and curiosity drive continuous improvement, while a results-oriented approach ensures client goals are consistently met. Collaboration with the team supports alignment, but the capacity to take ownership of campaigns and deliver results autonomously is vital.
Requirements
- 3+ years of experience in performance marketing.
- Demonstrated ability in developing and executing performance marketing strategies, particularly for lead generation and eCommerce, that drive measurable results.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience with additional platforms such as TikTok Ads, Microsoft Ads or LinkedIn Ads is a plus.
- Strong analytical skills and the ability to interpret data to inform decisions.
- Proficiency in tools like Google Analytics, Google Tag Manager and other relevant platforms.
- Fluency in both Croatian and English.