Founder & CEO
Roberto Škopac
Roberto is the founder and CEO of Risely Digital, helping businesses grow through strategy, performance marketing and data-driven decision-making. With over 20 years of business experience and 15+ years in digital marketing, he has led projects across more than 100 markets, helping companies grow through clear strategy, data-driven decision-making and measurable execution. His expertise spans digital strategy, eCommerce, lead generation and building high-performing marketing teams that connect business objectives with real results.
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- Digital Strategy
- eCommerce Growth
- Business Development
- Leadership
Articles
- Risely Named 2026 Google Premier PartnerRisely has been recognised as a 2026 Google Premier Partner, placing the agency among the top 3% of Google Partners in the market.→
- Google Shopping Ads are coming to Croatia: what it means for ecommerceGoogle Shopping Ads are finally coming to Croatia. What they mean for online stores, why the product feed is critical and how to prepare before launch.→
- Performance Marketing KPIs Every CMO Should Track in 2026Performance marketing has never been more measurable, but more data doesn't necessarily lead to better decisions. ROAS, CTR, and CPC still matter, but CMOs in 2026 need to look at the bigger picture – from MER, CAC, and LTV to lead quality, omnichannel performance, and brand visibility in AI search. Here are the KPIs that connect marketing with what ultimately matters most: real business results..→
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