PERFORMANCE MARKETING
Jewellery brand Argentum achieves 4.5x Top of Mind and high Ad Recall on Meta
Innovative approach to audience targeting and ad delivery set Argentum apart from the crowded market
SERVICES
STRATEGY
PERFORMANCE
CONTENT
DATA ANALYSIS
PLATFORMS
META
ECOMMERCE
Leading jewellery brand
For the past four years, we’ve teamed up with Argentum, a prominent jewellery brand in Croatia. In a market buzzing with competition, Argentum keeps innovating to stay on top. We made sure the same happens in the digital realm. We started with performance marketing and expanded to social media content, analytics, market analysis, and supporting the growth of their brand.
The objective was to strengthen Argentum’s position in the market
Argentum wanted to strengthen its spot as the go-to brand for trendy everyday jewellery, perfect for gifts or personal wear. They offer a wide range of accessories, from watches to silver jewellery, catering to different styles and tastes. Our task was to develop a strategic approach to digital advertising that would set Argentum apart from competitors.
Our strategic approach resulted in significant growth in key metrics
+
13.4
Pts
4.5
x
+
5.3
Pts
Market Challenges
With many brands running similar ads ahead of Christmas, we needed Argentum’s campaigns to be unique and memorable. We aimed to make their ads not just visible, but remembered and acted upon.
We brought fresh solutions to the table
We used innovative approaches to audience targeting and ad delivery to tackle this. We targeted a wide age range (18 to 65+), maximising brand awareness for Argentum’s offerings. We used Advantage+ Catalog Ads to dynamically showcase products, leveraging Meta’s advanced tools for better performance. A Brand Lift study helped us measure the campaign’s success, using clear data to see what worked best.
The campaign delivered exceptional results
We achieved significant positive lifts in key metrics:
Ad Recall
Argentum’s ads saw a boost of +13.4 points, making them memorable across demographics.
Top-of-Mind Awareness
We lifted brand presence by +5.3 points.
Recommendation
After seeing the campaign, 61% of viewers were ready to recommend Argentum’s jewellery.
Our strategic and innovative approach didn’t just boost Argentum’s visibility. It delivered tangible results in a highly competitive environment.
Our collaboration for the Meta Christmas campaign was transformative.
Risely’s strategic approach and innovative use of Advantage+ Catalog Ads helped us reach a broad audience and establish Argentum as a premier brand in everyday wear jewellery.
ANDREA ANTUNOVIĆ, MARKETING DIRECTOR, ARGENTUM